Essentials of Intellectual Property: Law, Economics, and Strategy (Essentials (John Wiley))

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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

One thought on “Essentials of Intellectual Property: Law, Economics, and Strategy (Essentials (John Wiley))

  1. 1
    5.0 out of 5 stars
    Good for anyone, not just the boss, June 1, 2012
    By 
    Jasper Oliver (CHICAGO, IL, US) –

    Amazon Verified Purchase(What’s this?)
    This review is from: Essentials of Intellectual Property: Law, Economics, and Strategy (Essentials (John Wiley)) (Paperback)

    If you’re looking for a solid foundation to build your IP knowledge, look no more. And this isn’t just useful for the CEO, but the wannabes as well.

    I am a second year law student considering taking the patent bar and was looking for a fresh perspective on IP generally without the lawyerly talk I have grown so (unfortunately) accustomed to over the past two years. This book provides exactly that and then some by poking fun at and translating the legalese along the way. I appreciate the case law and law reform which will be nice reference points (for cocktail party name-dropping) for years to come.

    The authors succeed in setting the IP table with basics on patents, copyrights and trademarks, and admirably follow through on each area’s significance in business practice, specifically why it is important to know what you have and how to use it. They are informative yet to the point, without sacrificing readibility on a subject that may seem daunting to the inexperienced. This book is a gem and will leave you wanting more.

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